Did you know that 53% of IT strategies fail to deliver on their objectives?
The key to success lies not just in creating a strategy but in how well it’s communicated. According to Gartner, effective IT strategy communication must achieve three key goals: it should inspire, excite, and motivate your audience.
Creating a robust IT strategy is a top priority for CIOs, as highlighted in a recent Gartner survey. However, merely drafting a strategy is only half the battle. The real challenge lies in conveying this strategy in a way that resonates across the organisation, ensuring everyone is aligned and engaged. This alignment is crucial because even the most well-crafted strategies can falter without broad support and clear communication.
Successful strategy communication takes your audience on a journey. It starts by inspiring them with a compelling vision of the future. Next, it should excite them by highlighting the opportunities and benefits that the strategy will bring. Finally, it should motivate them to take action and contribute to the strategy’s success.
To truly make your IT strategy impactful, consider focusing on these three levels of communication:
- Inspire: Share a visionary outlook that connects with the core values and goals of your team.
- Excite: Highlight the innovative aspects and potential improvements that the strategy promises.
- Motivate: Encourage active participation by showing how each team member’s role is crucial to the strategy’s success.
For a deeper dive into crafting a compelling IT strategy, consider exploring resources like Gartner’s insights on effective digital strategy implementation. Remember, a well-communicated strategy not only aligns your team but also drives significant business outcomes.
For more detailed guidance on this topic, seek advice from trusted experts. Your next breakthrough could be just a conversation away.
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